In an ever-changing world, innovative business models are key to the success of any startup. Innovation is critical today to improve efficiency, reach new markets, develop unique products and services, and increase revenues.
Innovative business models differ from traditional models by using new technologies and strategies to generate revenue. They seek to take advantage of opportunities in today’s marketplace and meet customer needs more efficiently and effectively.
There are many business models, but here are the most innovative ones.
Fintech model
Its name comes from the combination of the words “finance “ and “technology “, meaning finance and technology.
The Fintech business model uses technology to offer innovative financial services and improve the efficiency of the financial sector. Thanks to technology, financial processes are automated, simplified, positioned, and value-added. This type of business has been successful in improving customer satisfaction and customer experience standards.
The introduction of new technologies in this business model has brought about many changes that, today, are quite normal. Among them are:
- Online loans and credit.
- Online banking.
- Payments through and/or with mobile phones.
There are different types of Fintech businesses:
- Personal finance: This model offers advice and efficient management of customers’ financial resources, such as bank charges or transactions. They also offer the opportunity to buy different financial products.
- Wealth advice and management: These are financial services that use advanced technology to help customers manage their wealth and investments. Fintech companies of this type use advanced algorithms and data analytics to provide personalized investment recommendations. These services may also include investment tracking and portfolio analysis tools to help clients make informed investment decisions.
- Big data: These are firms that offer added value by analyzing large volumes of data through the use of advanced technologies such as artificial intelligence.
- Payment services: Some companies focus on facilitating and processing electronic payments and money transfers using mobile or electronic devices.
- Online customer identification: One of the keys to success is choosing the right customers. For this reason, many companies are adept at this and provide remote identification of individuals. Instead of using traditional passwords to access platforms, new authentication methods, such as facial or fingerprint identification, are being implemented to improve security and ease of use.
- Crypto-assets: A form of digital currency used in online financial transactions. Fintech companies have begun to incorporate crypto assets into their financial services as a way to offer more diverse and attractive investment options. One example would be Blockchain.
Data monetization model
The data monetization business model involves collecting, analyzing, and selling data that is generated within companies or from network users to earn revenue. Fintech companies can leverage this strategy to generate additional revenue from customer data.
There are different types of valuable data for companies such as data generated from social networks, data that is public, and data generated within the company itself such as CRM, and network data…
This model has many benefits such as:
- Greater efficiency in decision-making.
- The improved strategic vision of the business.
- Improved customer experience.
- Greater identification and exploitation of business opportunities.
- Increased profitability.
- Improved sales techniques and promotion of services and products.
However, there are privacy and security concerns. It is therefore important that robust data protection and security measures are put in place to ensure the privacy and security of users and customers.
An example of a data monetization model is Walmart which collects large amounts of data from its customers, including information about their purchases, preferences, and in-store behaviors to improve its business in various ways.
In addition, Walmart has used customer data to enter into agreements with other retailers and service providers. For example, Walmart has sold data to market research companies and advertising providers to help them reach Walmart customers more effectively. It has also sold data to retailers and service providers to help them improve their operations.
Multilateral platforms
A multi-sided platform is a business model in which a company acts as an intermediary between different groups of interdependent users, connecting them to facilitate interaction and serve them more efficiently and effectively.
Such platforms are very common in online marketplaces for goods and services, where suppliers offer their products through a platform that connects buyers with sellers.
Google](https://about.google/) is an example of a multi-sided platform in the online search engine space. In this business model, Google acts as an intermediary between users searching for information online and websites offering relevant content. Users make their queries and receive a list of results that they can select from to find the information they need.
Parallel businesses
Many companies divide their efforts into two types of businesses that they run at the same time. Sometimes it is a growth opportunity aimed at increasing profits and expanding the company into other markets. Sometimes it is an opportunity to reduce risk, as profits can serve as financial backing if necessary.
In other cases, however, business activities that are complementary to the company’s core business are intended to finance the core business.
An example of a company that is not only active in one market segment is Johnson and Johnson. Today, it is the leading company in pharmaceuticals, medical devices, and consumer products.
Many startups are innovative because of a novel business model. At The Startup CFO, we can guarantee you an excellent service to shape, improve and drive your startup thanks to our experience and deep understanding of different business models.
