From scaling to exit: The financial strategy behind Validated ID

Discover how The Startup CFO supported Validated ID over five years, refining financial strategy, investor relations and exit readiness for a seamless acquisition.
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Validated ID is a Spanish company specialized in electronic signatures, digital identity and secure transactions. Since its founding in 2012, it has developed solutions that help companies and organizations verify identities, sign documents and operate in digital environments with security and regulatory compliance.

Startup Validated ID
Sector SaaS · Digital identity · Electronic signature
Founded 2012 · Spain
Stage Growth · acquisition
TSCFO services External CFO · Financial due diligence
Main challenge Structuring SaaS reporting and supporting growth through to an acquisition
Solution Reporting · SaaS KPIs · investors · funding · due diligence · sale support
Key result Acquisition by Signaturit Group

— 01  · STARTING POINT

From the first round to financial order

The Startup CFO started working with Validated ID in April 2020, during the pandemic, following a recommendation from Caixa Capital Risc, which was leading a new investment round.

Validated ID already had good financial controls, but needed a more structured approach to SaaS-specific metrics, especially relevant for funds analyzing recurring revenue models.

During the first months, we built a reporting model with efficiency metrics, cohort analysis and growth-oriented KPIs. From the beginning, two key signals stood out: very high customer retention and strong revenue predictability.

— 02  · WHAT WE DID

Scaling the business with a data-driven financial strategy

From 2021, our role expanded beyond financial modeling. We began supporting Validated ID as external CFO, providing support in reporting, forecasting, investor relations and scenario planning.

Although the company had a strong internal finance team, it needed an additional layer of specialization to translate its metrics into useful information for the board, investors and strategic decisions.

Throughout the collaboration, we helped structure financial information, prepare materials for funding rounds, participate in key meetings and coordinate alternative financing options to support efficient growth.

SaaS reporting

Development of financial reporting with SaaS KPIs, efficiency metrics, cohorts, recurring revenue and visibility for board and investors.

Investor relations

Preparation of materials, financial models and key information tracking to facilitate conversations with funds and stakeholders.

Funding and strategy

Support in funding rounds, forecasts, scenarios and alternative financing options to accompany the company’s growth.

— 03  · CORPORATE TRANSACTION

Supporting the acquisition process

Over the years, the relationship with Validated ID became a long-term strategic collaboration. The accumulated knowledge of its metrics, recurring revenue and financial health allowed The Startup CFO to also support the company during its final acquisition stage.

During the sale process, we led the coordination of the financial due diligence between Validated ID and Signaturit Group, ensuring that the documentation was organized, validated and aligned with the buyer’s expectations.

Our role was to facilitate communication between parties, bring consistency to reports, forecasts and financial statements, and reduce friction in a naturally demanding process.

— 04  · RESULTS

Five years of support through to acquisition

Acquisition

Validated ID was acquired by Signaturit Group after years of growth

Reporting

SaaS KPIs, cohorts and recurring revenue structured for investors

Due diligence

Financial coordination of the sale process and buyer support

The Validated ID case shows how strategic financial management can support a company throughout its journey: from funding rounds and recurring reporting to an acquisition process.

For five years, The Startup CFO was present at key moments of growth, investor relations and financial preparation. The acquisition by Signaturit Group was the result of a company with strong fundamentals, solid recurring revenue and a finance function ready to defend its value.

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Validated ID and their work with the Startup CFO until the exit

From scaling to exit: The financial strategy behind Validated ID

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