Accounts
Break down every movement in your customer base to understand exactly what is driving growth and what is holding it back.
- Total active accounts at the end of each month
- New customers, churned accounts, reactivations and expansions
- Average ARPA and ACV by movement type
- Account churn and monthly churn rate
- Average contract value of new customers
Efficiency
The metrics that separate a healthy SaaS business from one that is burning cash without generating returns. The numbers every VC will review before making an investment decision.
- CAC and payback period (months)
- LTV and LTV/CAC ratio
- Gross margin
- Monthly churn rate
- Average customer lifetime (years)
